Concentrate on the market, the forward spectrum of the chapter. On July 10, 2021, Yuhuan Group's marketing work summary for the first half of 2021 and the target sprint conference for the second half of 2021 were successfully held in Changsha Jimei International Convention and Exhibition Hotel. The meeting comprehensively summarized the marketing work in the first half of 2021, commended individuals with outstanding performance, discussed and analyzed the current market development trend, and deployed key tasks in the second half of the year. More than 60 people including all the company's marketing personnel and technical leaders attended the meeting. Mr. Xu Shixiong, chairman, and Ms. Xu Yanming, general manager, attended and delivered speeches. Mr. Xu Liang, deputy general manager, and other senior executives attended the meeting and presented awards to the winners.

At the beginning of the meeting, the marketing leaders of the subsidiaries of Yuhuan Group made a summary report on the marketing work of the sales contract, payment collection and new customer development in the first half of the year. Everyone spoke directly with the data, carefully found out the deficiencies in the work, and made an in-depth analysis of the reasons for the unfinished work.

Next, the sales representatives of each molecular company held a speech contest with the theme of market analysis. This is a contest of data and insight, which allows us to see the huge market opportunities of Yuhuan. Mao Yinglong's report from the macro to the micro, not only from the tactical, but also from the strategic discussion of how to carry out market development. Xie Yanbo attracted everyone's attention with a very down-to-earth speech. He not only made a market industry analysis, but also compared our products with those of our competitors in an all-round way. According to the market information he obtained, he put forward valuable suggestions and pointed out the challenges faced by the products, which made the sales staff under the stage full of harvest. After the game, General Manager Xu Yanming pointed out the importance of market insight. The company's marketing and technical personnel should go out and maintain keen market insight and analysis capabilities at all times in order to seize opportunities and open up markets.

The meeting specially invited the general manager and the technical director of each molecular company, sales elite representatives to carry out the "expert guidance" question link. Although the question is sharp, it asks the voice of most new and old businesses and R & D personnel. For example, when asked how long the sales elite on the stage opened the first order, where is the blue ocean in the market, etc. Comrade Xie Haidong's first order was ignored by the customers because the quotation was too high. He moved the customers by "shyness" and finally got the order under the unfavorable condition that the customers had already signed a contract with a machine tool factory. Comrade Lei Yanwen didn't make the first order until the 8th month after entering the company. In the months when he didn't make the order, he worked hard and studied the product knowledge. Xu always felt it, I shared her first order with you: when holding the material paper (product description) and facing the strong rivals in suits and leather shoes and laptop computers, Xu always relied on persistence and our excellent product quality and service in Yuhuan to successfully win the order. The hardship of the process makes our salesmen feel that as long as they practice their basic skills, make comprehensive preparations, and dare to fight, nothing can't be achieved. It also makes the salesmen full of confidence in the quality of our products and the development of the company. In their eyes, there is no so-called market blue sea or red sea; there is no awareness, do not go deep into the customer site to understand customer needs, will never find the blue sea. There are also questions about the life cycle of our products and the market situation and technology such as 3C market increment, pricing, research and development. The "expert" on our stage pointed out that the upward trend of product pricing can better highlight the advantages of our products. The research and development of products will be updated and adjusted at any time closely following the information provided by the market. 3C products have a huge market and are updated quickly, our advantage in this market depends on the ability of R & D to prepare and grasp information quickly, which requires our sales managers to obtain quick and timely feedback from the market. Through this link, many problems that have plagued our sales staff for a long time have been solved, and sales and research and development have become more aware of the importance of some of their work to each other; at the same time, it has further enhanced the recognition and trust of the sales staff on the platform of Yuhuan Group.

The afternoon meeting started with a speech contest with the theme of "tell your story of making a list". Through the story of making a list shared by Lei Yanwen, we really understand the principle of "everything is done in advance, and nothing is done without advance". His experience of "PPT proofing" told us that as long as we make sufficient preparations for any project, it is possible to win it.

In order to successfully complete the overall sales target of each unit in 2021, the site was divided into three major groups: Yuhuan Marketing Company, Yuhuan Numerical Control and Yuhuan Science Park. A heated discussion was held on reaching the sales target in 2021. The atmosphere of the on-site discussion was sometimes intense and dignified. In the end, each unit made a detailed decomposition of the 2021 sales target variance value on site, and the decomposition was clearly implemented to the responsible person, manager and specific completion time. The sales leaders of each subsidiary company came to the stage one by one to report on the action plans of their respective units for the second half of the year. At the same time, the meeting also requested the sub-divisions to implement the plans one by one after the meeting.

Subsequently, the group's senior executives were market analysts, best analysts, best practitioners and finalists respectively. In the first half of 2021, the winners of the new customer development award and the sales champion were presented with awards. This award is not only on behalf of Yuhuan Group to express their affirmation of their efforts, but also to urge our other sales staff to continue to learn from the award-winning representatives.

Chairman Xu Shixiong fully affirmed the achievements made by various subsidiaries in the first half of the year, especially the overseas team, which grew against the trend in the face of the global epidemic. He stressed that as a sales staff of Yuhuan, we must have a deep understanding of the company's history and products. At the same time, he pointed out the problems and deficiencies in the work. Xu Dong requires all units and departments to earnestly perform their duties and fulfill their duties. All marketing results are based on numbers. They must take the sales collection rate, sales growth rate, profit achievement rate, input-output ratio, bid winning rate, market share and new customers as the important basis for the effectiveness of marketing work. They should adjust their work ideas in time based on problems and work objectives, pay attention to details, implement measures, and fully promote the smooth completion of annual objectives and tasks. At the same time, Xu Dong also pointed out that the next 10 years is the golden period for the development of the machine tool industry, a large number of equipment will be phased out, and suggested to guide customers to match our automation equipment, which not only strengthened the confidence of all salespeople, but also opened up our sales ideas on the other hand.

At the end of the meeting, in order to make the daily work of external marketing personnel and the group more smooth, the group specially arranged training courses on marketing financial management knowledge and accounts receivable risk prevention and control and collection practice. the whole training course was vivid and flexible, and the meeting ended in a very active atmosphere.

In order to consolidate the results of the meeting, each subsidiary company immediately organized the business manager to carry out the implementation plan for the second half of the year. The plan clearly defined the work items to be completed by each business department in the second half of the year, the completion time, and the responsibility for all kinds of items has been assigned to each person one by one.

Starlight does not ask the passers-by, the years do not live up to those who have a heart. The clarion call for the market charge in the second half of 2021 has been sounded. Let us work together and move forward courageously to win this battle! Yu Huan's sales partners, come on, rise!

Meeting experience sharing:

Before the meeting, there was a black eye, and after the meeting, there was gold everywhere.

Everyone said that through the expert guidance link, they had a clearer understanding of the processing field and development direction of the products of each molecular company.

Li Dan: The high-level guidance link has brought a lot of inspiration to the sales ideas of new and old businesses.

Ma Hancong: Market analysis and single-play stories are a channel for us to learn. Comrade Yang Liwen's single-play stories, in line with the purpose of serving customers and firm belief, successfully completed the task of receiving customers alone on rest days under the circumstances of urgent matters at home and rest on Sundays. Although ordinary, he told the sales manager in a down-to-earth manner how to make decisions in case of similar situations; comrade Liu Chun's single spark can start a prairie fire. Through the good maintenance of old customers, we have benefited a lot from these deeds.

Yang Wentao: Such a meeting must be held every year, because such a meeting is not only a very important opportunity for everyone to exchange and learn, but also the detailed work of goals will always remind themselves and sound the alarm.